APA Style

Cravens, D, W., Piercy, N, F. (2009). Strategic Marketing (Edisi 9). New York: McGraw-Hill.

MLA Style

Cravens, David, W., Piercy, Nigel, F. "Strategic Marketing". Edisi 9 New York: McGraw-Hill, 2009. -- 1884-1954. -- Haji>